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The Brief

Harbour Lifestyle launched its website in early 2020 as a UK based online retailer of high end Garden and outdoor lifestyle products. We partnered with the ambitious outdoor lifestyle brand to design, develop an launch an entirely bespoke Shopify Plus store that emobides luxury design and showcases their breathtaking range of products. The brief involved completely overhauling the visuals of the store to deliver a branded and considered customer journey whilst ensuring the products could be perceived in their absolute glory. Alongside crafting a beautiful user-interface, the store is feature rich including product compare functionality, show-home referals and geo-location for product assembly services.


UI designed to engage and convert.

Harbour Lifestyle offers some of the most beautiful and aesthetic outdoor luxury furniture and their new store's UI needed to reflect the quality and finish that their products offer. Working closely with the Harbour Lifestyle team, we designed an entirely bespoke theme from the ground up that adopts a luxury aesthetic whilst delivering their product range in a user friendly and informative structure. My design immerses customers in beautiful videos and photography whilst using minimalist UI journeys to reduce clicks to checkout.


Built from the ground up.

Following on from my design and creativity phases, development team developed and built an entirely bespoke Shopify theme from the ground up that leverages modern and forward-thinking technologies. The theme leverages the most modern Shopify frameworks and integrates world-class technology partners. We integrated lazy-loading technologies and selective page-load techniques to maximise site speed. We built an entirely custom Shopify checkout to ensure a brand-consistent experience throughout the entire buying journey. The development team launched entirely bespoke features on the store including product compare functionality and geo-locatioon based assembly add-ons.


Product discovery, built within the core.

Allowing customers to find relevant products with ease is vital to maximise conversions and offer a seamless ecommerce experience to your customers. We leveraged the powerhouse that Algolia offers with product filtering and search and integrated a custom solution that embodies the brand identity of Harbour Lifestyle. Customers receive search results instantly as they type without page load, the results immerse customers in large product imagery directly from the search resuts supported by AI-powered search suggestions. Similarly our filtering solution allows customers to filter collections of products quickly with intuitive options. The project demonstrates creative design skills combined with technical excellence to deliver a store that embodies the best-practice and executive of ecommerce. We look forward to continuing to support Harbour Lifestyle with their ecommerce growth.

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