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The Brief

Candy Kittens is the popular London-born sweets brand which specialise in vegan and sustainable sweets.The brand has been out to forge and dominate a sector of its own gourmet confectionary, launching numerous campaigns for their range of products. We partnered with Candy Kittens to deliver on-going growth and support with our membership offering. Since working alongside the team at Candy Kittens we have launched a new animated home page, a Black Friday/Cyber Monday landing and a Christmas onsite experience for the brands limited edition festive range. In addition to this, we helped support the launch of the Gourmies range of products via new product collection navigation, integrating personalised reviews and a custom checkout process throughout. We were tasked with delivering a unique and user-firendly customer experience that maximises engagement and transactions whilst encompossing Candy Kitten's familiar look and feel. We've partnered with Candy Kittens to deliver a growth-centric approach to Shopify design and development. 

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30 days following the launch of the new homepage. Data is specific to homepage only.

181%

Increase in conversions from homepage

12%

Increase in average duration on page

244%

Increase in transactions from homepage

Candy Kittens has an established brand identity, known for its fun and colourful products and packaging. It is therefore important that we maintain brand consistency when relaunching specific areas of the store throughout the membership. The first area of focus within the membership was the re-build the landing page that not only immerses customers in the core brand messaging, but also offer a shopping experience where by customers can see and buy products with just 2 clicks. Alongside an optimised shopping experienced, we integrated animated reviews and scroll based animation to maximise on-page engagement. 

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Campaigns designed to
immerse, built to captivate.

By combining some of the very best design and UI skills with modern developmental practices, I support Candy Kittens to launch unique and engaging campaigns that feel bespoke and are not limited by the tools that exist natively within their Shopify store. Campaigns include collaborations with BrewDog and local artists that takeover the brand's packaging called 'Candy LOVES'. 
 

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KPI focus & performance

With a key focus on improving average-order-value, we worked with Candy Kittens to integrate a cart that would appear as an overlay over the page from when a customer presses "add to cart". This not only allows the customers to continue shopping if they wish or alternatively head straight to the checkout. We used this step in the customers journey to promote product upsells, discounted add-ons or "frequently bought together". 

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Seasonal Pages - Christmas and Black Friday

With Q4 being such a busy time of year with Black Friday, Cyber Monday and the Christmas holidays, Candy Kittens wanted to be prepared early to ensure that they could maximise engagement during the seasonal periods. To get customers in the Christmas spirit, Charle designed the bespoke Shopify theme design with advanced scrolling animations and falling snowflakes which helped give the website a unique and interactive feel. We also helped launch Candy Kitten's new seasonal product range of stocking filler bundles and a 3D advent calende by supporting the integration of new website navigation, driving engagement and maximising conversion for the product and collection pages.

Similarly, to be prepared for the Black Friday and Cyber Monday frenzy, Charle were tasked with creating a landing page made specifically for the frenzied ecommerce weekend, showcasing Candy Kitten's range of limited-time Black Friday bundles. Since cyber weekend usually brings in an unprecedented amount of traffic volume in a short period of time, we made sure that the best Shopify development technology and practices were implemented when building these web pages to allow faster and more reliable loading times for customers browsing the website.

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