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The Brief

RE:NOURISH is a fast-growing fresh soup brand with the world's first microwaveable and fully recyclable bottle. I partnered with the wonderful RE:NOURISH team to deliver an ecommerce experience that immerses customers in the tasty product range, whilst offering a seamless build-a-box buying experience. I worked hard to bring a consistent branded experience that breathes the brand's offline look and feel but instead with an engaging online experience.


Food & Drink


Shopify Design & Development
Build A Box Functionality




Brand consistent design, focused on engagement.

I worked closely with RE:NOURISH to explore their brand, competitors and existing user behaviour. I prepared wireframes for each page of the store to plan customers' journeys and page content. I then applied unique and brand consistent creativity to the wireframes to craft a store that allows customers to feel immersed in the bright and visual range of fresh soups. My design is consistent with the product packaging and allows the vibrance of colour to originate directly from the product. The design not only engages customers to purchase but also explore easy to use and build subscription boxes.


Shopify custom theme development

Following my creative design phases  Shopify developers built an entirely bespoke Shopify theme from the ground up leverage the very best development practices. They built the store to leverage everything that Shopify has to offer including native SEO, Shopify's built-in content management theme editor, blogging and more. Following the Shopify development completion, they optimised the store for performance and provided a complete launch strategy. The key benefit of custom Shopify theme development for RE:NOURISH was the limitless control over design and not being influenced by a pre-existing template. 


Build-A-Box & Subscriptions

RE:NOURISH offer customers a huge level of flexibility in choosing soup flavours of their choice with a brand-centric and easy-to-use build-a-box functionality. The functionality allows customers to initially choose a box size of their choice - either 6, 12 or 24 bottles. Following the box size choice, customers can fill their box with a limitless combination of flavours. We leverage ReCharge subscription's powerful bundle functionality whilst maintaining RE:NOURISH's strong visual identity. Accompanying the sales experience, existing customers have full control over future subscription orders within their my account area - customers can update, change, skip and upgrade their box with ease. Lastly, RE:NOURISH remain in full control over the configuration of products and build-a-box using ReCharge's back-end management system.

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