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Billionaire Boys Club – Shopify Growth Consultancy

Services Provided

Branding, Website Development, Product Marketing

Role

Lead Designer

Industry

Fashion

Website

Billionarie Boys Club

Date

Designed during my time at Charle Agency (2023)

Goal: Help Billionaire Boys Club, the streetwear label founded by Pharrell Williams in 2003 (encompassing sub-labels including Icecream), take their Shopify store to the next level. Role: Lead Designer, ongoing partnership. Approach: Provided ongoing design support and growth consultancy, auditing the existing store and advising on improvements across the customer experience. Outcome: Supported a recognisable streetwear brand's growth strategy through continued design and consultancy input.

As the lead designer on the Billionaire Boys Club project, I played a key role in supporting the iconic streetwear brand through the successful launch of a new sublabel onsite, driving international expansion with Shopify Plus, and enhancing the overall user interface. I led the design efforts to deliver a seamless, growth-focused experience, aligning with BBC’s brand vision and long-term strategy.

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