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Harbour Lifestyle – Bespoke Shopify Plus Build

Role

Lead Designer

Services Provided

Custom Shopify Plus Build

Industry

Lifestyle

Date

Designed during my period at Charle Agency (2023)

Website

Harbour Lifestyle

Goal: Design, develop and launch an entirely bespoke Shopify Plus store for Harbour Lifestyle, a UK-based high-end garden and outdoor lifestyle retailer, that embodies luxury design and showcases their range in its best light. Role: Lead Designer. Approach: Completely overhauled the store's visuals to deliver a branded, considered customer journey, crafting a feature-rich interface including product compare functionality, show-home referrals, and geo-location for product assembly services. Outcome: Launched a luxury-grade Shopify Plus store built to present a premium outdoor lifestyle catalogue with the polish and functionality expected of a high-end retailer.

UI designed to engage and convert.

As the lead designer on the Harbour Lifestyle project, I set out to create a user interface that truly reflected the elegance and craftsmanship of their luxury outdoor furniture. Collaborating closely with the Harbour Lifestyle team, I designed a completely bespoke Shopify theme from the ground up, tailored to convey a premium aesthetic while ensuring the site remained intuitive and informative. The design immerses users in rich photography and video content, while the minimalist UI and streamlined navigation reduce friction in the customer journey—minimising clicks to checkout and enhancing the overall shopping experience.

Built from the ground up.

Following the design and creative phases that I led, our development team brought the vision to life by building a completely bespoke Shopify theme from scratch, using modern, forward-thinking technologies. I ensured the design was fully compatible with the latest Shopify frameworks and seamlessly integrated with leading technology partners to elevate performance and functionality. To maintain a fast, responsive experience, we implemented lazy-loading and selective page-load techniques. I also oversaw the design of a fully custom Shopify checkout, maintaining a consistent and premium brand experience throughout the entire customer journey. Additionally, we introduced bespoke features such as product comparison functionality and geo-location-based assembly add-ons—enhancing both usability and personalisation across the site.

Product discovery, built within the core.

As the lead designer on the Harbour Lifestyle project, I prioritised creating a seamless and intuitive shopping experience that made product discovery effortless. To achieve this, I collaborated with our development team to implement a custom Algolia integration that not only delivered lightning-fast search functionality, but also visually reflected the brand’s premium identity. I designed the search experience so customers receive instant, visually rich results as they type—featuring large product imagery and AI-powered suggestions that elevate usability. The bespoke filtering system I designed allows users to navigate collections quickly and intuitively, ensuring a smooth path to purchase. This project is a strong example of how thoughtful, creative design combined with technical precision can produce a high-performance ecommerce experience. I'm proud of what we achieved and excited to continue supporting Harbour Lifestyle’s digital growth.

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