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RE:NOURISH – Build-a-Box Soup Ecommerce

Role

Lead Designer

Services Provided

Brand Strategy, Website Design, Image Creation

Project type

Shopify Design & Development

Industry

Food & Drink

Date

Designed during my time at Charle Agency (2023)

Website

RE:NOURISH

Goal: Bring RE:NOURISH's vibrant, fresh soup brand to life online with an ecommerce experience that matched their product innovation, the world's first microwaveable and fully recyclable bottle. Role: Lead Designer. Approach: Translated the brand's offline presence into a digital format consistent with its visual identity. Designed the build-a-box functionality, letting customers curate their own soup selections in a seamless, enjoyable flow. Outcome: Delivered a smooth, intuitive ecommerce experience that reflects RE:NOURISH's innovation and makes personalised soup selections easy to build and buy.

Brand consistent design, focused on engagement.

As the lead designer on the RE:NOURISH project, I collaborated closely with their team to deeply understand the brand, analyze competitors, and evaluate existing user behavior. I led the creation of detailed wireframes for each page, mapping out customer journeys and content structure to ensure a smooth and effective user experience. Building on these foundations, I applied bold, brand-consistent visual design that brings the vibrant and colorful soup range to life online. The final design reflects the product packaging and allows the energy of the brand to come through naturally. A key focus was ensuring that the subscription box functionality was intuitive and easy to use, encouraging customer engagement and repeat purchases.

Shopify custom theme development.

After leading the creative design phase for RE:NOURISH, I worked alongside our Shopify developers to bring the vision to life through a fully bespoke Shopify theme, built from the ground up. This custom approach allowed us to fully realize the design without compromise, giving us complete freedom to craft a user experience that was perfectly aligned with the brand—without relying on restrictive pre-built templates. The store was developed to take full advantage of Shopify’s native capabilities, including SEO, content management through the theme editor, and integrated blogging. Once development was complete, we carried out performance optimization and supported the full launch strategy, ensuring a seamless transition from design to a high-performing live store.

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