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Doisy & Dam – Bespoke Shopify Rebrand

Role

Lead Designer

Services Provided

Shopify Development, Real Time Search, Personalized Product, Recommendations, 2-Click Checkout

Industry

Food & Drink

Date

Designed during my time at Charle Agency (2023)

Goal: Elevate the ecommerce presence of Doisy & Dam, the ethical chocolate brand stocked in Sainsbury's, Boots and Holland & Barrett, to match the energy of their vibrant rebrand and boost online sales. Role: Lead UX/UI Designer. Approach: Designed a visually compelling, on-brand storefront and streamlined the customer journey to reduce friction to purchase. Built a flexible, intuitive CMS giving the Doisy & Dam team full control over site content, imagery and colour schemes without developer support. Outcome: Delivered a fully bespoke Shopify store that brings the brand to life online, shortens the path to purchase, and lets the in-house team manage content independently.

Bespoke Shopify Ecommerce Website

We built Doisy & Dam’s bespoke ecommerce website on the Shopify platform to empower the brand with powerful ecommerce tools and an advanced content management system. As the lead UX/UI designer, I led the project through competitor analysis, design discovery, and strategic planning to ensure every page was tailored to Doisy & Dam’s bold, playful brand identity. We incorporated web animations and interactive hover effects to inject personality and bring the site to life.

The site was developed using cutting-edge tech to enable personalized user experiences, boosting engagement and sales. Nearly every section of the website is fully editable, giving the Doisy & Dam team full creative control over content and layout. We achieved a significant uplift in sales and conversions by reducing the path to checkout, implementing real-time search, and adding intelligent product recommendations. The result is a high-performing, vibrant ecommerce experience that reflects the energy of the brand and drives results.

Real-time Search & Intelligent Product Recommendations

The primary goal of the project was to drive an increase in sales, and to achieve this, I collaborated closely with Doisy & Dam to design and deliver a feature-rich ecommerce website powered by advanced technology. One of the key enhancements was the integration of real-time search functionality—allowing users to receive instant product suggestions as they begin typing. This not only accelerates product discovery but also boosts engagement by surfacing related content such as recipes and blog posts.

We also implemented intelligent product recommendations, leveraging data from a user’s browsing behavior, previous purchases, and overall product popularity. This personalized experience ensures that shoppers are presented with items they’re most likely to be interested in, increasing both convenience and conversion. And yes—thanks to a streamlined user flow, customers can reach the payment page in just two clicks. The result? A fast, intelligent, and high-converting ecommerce experience that delivers measurable results.

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