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Billionaire Boys Club X Shopify Plus

Services Provided

Branding, Website Development, Product Marketing

Role

Lead Designer

Industry

Fashion

Website

Billionarie Boys Club

Date

Designed during my time at Charle Agency (2023)

Founded by Pharrell Williams in 2003, Billionaire Boys Club is a popular and well-known streetwear label that houses a variety of sub-labels including Icecream. We partnered with Billionaire Boys Club to not only provide on-going support with our membership offering but to provide growth consultancy on how to take their store to the next level.

As the lead designer on the Billionaire Boys Club project, I played a key role in supporting the iconic streetwear brand through the successful launch of a new sublabel onsite, driving international expansion with Shopify Plus, and enhancing the overall user interface. I led the design efforts to deliver a seamless, growth-focused experience, aligning with BBC’s brand vision and long-term strategy.

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