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Combining Makeup For Men X Shopify

Services Provided

Bespoke Shopify Design & Development, Performance Optimization, Internationalization

Role

Lead Designer

Website

War Paint

Industry

Beauty & Cosmetics

Date

Designed during my time at Charle Agency (2023)

War Paint is a makeup brand for men. Its mission and ethos are to break the stigma that makeup is solely for women, providing cosmetics to help men feel more comfortable in their own skin. War Paint required support and strategic guidance to audit and grow their existing store - our membership was a perfect match. War Paint had a variety of requirements such as improving specific KPIs and new onsite features such as a countdown in real time for Christmas onto their store.

As the lead designer on the War Paint project, I worked closely with our development team following the in-depth design and auditing phases to bring the vision for the online store to life. My design direction was central in shaping a high-performance site that made full use of Shopify’s latest technology and best practices. War Paint aimed to incorporate dynamic, visually rich features—such as scrolling animations, countdown timers, auto-playing HD videos, and 3D product visuals—so I carefully balanced visual impact with performance to ensure seamless, fast-loading user experiences. A key objective was to optimise the conversion funnel, particularly from the product page. I completely reimagined and redesigned the template to guide customers more effectively through their journey, which led to a significant uplift in engagement and conversion.

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