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Same Old Doisy A Lot More Dam
Services Provided
Shopify Development, Real Time Search, Personalized Product, Recommendations, 2-Click Checkout
Role
Lead Designer
Industry
Food & Drink
Date
Designed during my time at Charle Agency (2023)
Link
Doisy & Dam, the ethical chocolate brand found in major retailers like Sainsbury's, Boots, and Holland & Barrett, approached us to elevate their ecommerce presence in line with their vibrant rebrand. As the lead UX/UI designer, I focused on translating the excitement and energy of their products into a visually engaging and user-friendly online experience. The goal was not only to create a visually compelling storefront, but also to streamline the customer journey and boost online sales. We also prioritized building an intuitive and flexible content management system, giving the Doisy & Dam team full control over site content, imagery, and color schemes. The result is a fully bespoke Shopify store that brings the brand to life online and empowers their team to manage it with ease.