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‘The Frame Bezel’ is a television frame campaign by the leading multinational electronics corporation Samsung. The tech giant diversified its TV product offering beyond the television screens themselves, to offer personalised bezels for screens of a multitude of screens and sizes. we were appointed to design, develop and launch a bespoke Shopify theme with multi-variant technology to allow easy to use customisation of frames. We were tasked with allowing a user-friendly customer experience with Shopify that maximises engagement and transactions whilst embodying Samsung's familiar look and feel.
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